Silpada (Jewelry)

 

SILPADA

RICHLINE GROUP, A BERKSHIRE HATHAWAY COMPANY

75M+ Impressions •

$5M Revenue •

2.7% Eng. Rate •

75M+ Impressions • $5M Revenue • 2.7% Eng. Rate •

INSTAGRAM • META • PINTEREST • INFLUENCER CAMPAIGNS • PAID ADS • ORGANIC SOCIAL • META SHOPS • UGC CONTENT • SOCIAL STRATEGY • SOCIAL CONTENT • AMBASSADOR PROGRAM • IMPACT • SPROUT SOCIAL • LATER • ASANA • ADS MANAGER • REPORTING • ANALYTICS • QUALTRICS • GOOGLE ANALYTICS •

 

Pivot to Video Content

Initiated internal processes for streamlined Reel content which boosted impressions and engagement for the Brand

Analyzing Data to Improve Engagement

Conducted a thorough analysis of data to inform the creative team on how to capture more engaging photos with higher levels of detail.

Influencer CampAigns

DEVELOPED STRATEGY FOR influencer campAigns UP TO $100,000 & OVER 900K IMPRESSIONS

GTM STRATEGY

Developed go-to-market strategy with influencer for new product launch

Nurturing Audiences

Briefed in campaigns that would nurturing, upsell & cross-sell audiences on other services and products the brand offered

Community

Shot more authentic & relatable content for our audience as Studio shot content was less and less engaging.

MEMEs

Added Fun MEME content to our strategy to boost engagement as well as affinity for the brand

AMBASSADOR PROGRAM

RAN OUR AMBASSADOR PROGRAM WITH OVER 200+ REPRESENTATIVES INCLUDING A MERGER. ORGANIZING SOCIAL MEDIA WEBINARS WITH MEMBERS

EDITORIAL CALENDARS

PLANNED, MANAGED AND EXECUTED EDITORIAL CALENDARS FOR THE BRAND. ADDING, GIVEAWAYS, GAMES, INITIATIVES, UGC CONTENT

PAID MEDIA, Facebook

DEVELOPEd creative for paid media campaigns for the brand

CONTENT CREATION

CREATED AUTHENTIC RELATABLE CONTENT SATISFYING THE BRAND’S NEEDS FOR ENGAGEMENT AND REVENUE WHILE ALSO ALLOWING THE AUDIENCE MORE DETAIL OF THE PRODUCT

Brand Partnerships

Facilitated Brand Partnerships seeking mutual benefits for both brands and audiences

Social Media Content & Strategy